If You Think You Get Designs, Then This Might Change Your Mind

How to Ace Your Small Business Website

Imagine your small business website as a first impression for your future clients. Is it easy to use, and does it accurately express your business’ products and services? If not, visitors can lose interest and click away, which will not increase your repeat customer base.

Be Clear about What Your Business Is There For

Considering you just have a few seconds to engage potential customers and keep them on your site, be crystal clear with your value proposition and intent as people land on your homepage. Fantastic visual design, animation, and gorgeous photos can all enhance a website’s appearance, but it’s also important to take your business message into account.

Create a User-friendly Website

If you’re developing something from scratch, the first step is to make sure you have the right people working on your project. Most importantly, you need both information architects and technical developers at the core of the creative development process. They won’t be there to just contribute conceptual ideas, but also to help you create a positive user experience.

Don’t Undermine SEO

With a site that is not optimized for searches, you’re essentially removing all possibility for organic traffic or unanticipated encounters with your brand. Allowing your idea to ultimately steer the technology solution is a good start, but it’s important to make it work with Google and the other search engines. The least you can do is generate a site map and properly fill out your title tags, heading titles, and site description.

Give Your Brand Life

Several corporate websites are short on soul, depending mainly on stock imagery and using boring business speak, boring content, and general web design. All of these lead to low-quality user experience. And that’s a huge problem, as your site plays a pivotal role in your branding. To create an unforgettable branding experience, be yourself and shine. Communicate with your customers real-time, and let your brand be the reason to make them connect with each other.

Maintain Mobile Friendliness

Approximately 5 percent of traffic to business websites currently comes via cell phones, and in the following year, this number is predicted to rise considerably, with more smart phones seen to join the market and carriers endlessly boosting the capacity of cellular wireless standards. Hence, your website should be made not just for PCs, but for smart phones and basic phones too.

Use Analytics to Keep Track of Your Progress

It’s important to track your online progress because you have to keep it in step with your company’s goals. If you have a limited budget, the free Google analytics package will be great to start with. Once you have proven that your tags are working, pull weekly reports and closely examine user behavior on your site. Luckily, trends will not take long to spot.

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