The explosion in do-it-your self on-line bookings and the pattern for bundled holiday products during the last decade has made understanding and defining the target market extra important than ever throughout the travel & leisure industry. It was once enough to segment clients by core demographics – their age, residential location and life stage, for example – but reaching the best buyer with the right message in a competitive digital enviornment has become much trickier.
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The Investment Manager ensures that Directors have well timed entry to all relevant administration and financial info to allow informed decisions to be made and contacts the Board as required for particular steering. The Company Secretary and Investment Manager put together briefing notes for Board consideration on issues of relevance, for example changes to the Group’s economic and financial environment, statutory and regulatory modifications and corporate …