Generation Z, or Gen Z for short, is the demographic cohort born between the mid-1990s and the early 2010s. They are the youngest generation of travelers, and they have different preferences and expectations than their older counterparts. In this article, we will explore how Gen Z travel, focusing on one of their popular destinations: Bournemouth, a coastal town in England.
Gen Z are digital natives
One of the defining characteristics of Gen Z is that they are digital natives, meaning they grew up with the internet and social media. They are constantly connected, and they use technology to plan, book, and share their travel experiences. According to a survey by Booking.com, 56% of Gen Z travelers use travel apps to find the best deals, 52% use them to plan their itinerary, and 50% use them to discover new places. Moreover, 70% of Gen Z travelers say that Wi-Fi is a must-have when traveling, and 48% say that they would not stay at a place that does not have a strong internet connection.
Gen Z also rely on social media for travel inspiration and validation. They follow travel influencers, bloggers, and vloggers who showcase their adventures and lifestyles on platforms like …